Media Literacy

Media literacy - the ability to critically consume and create media - is an essential skill in today's world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to decipher the complex messages they receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the "text") but also the more important meanings (the "subtext") hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

Explore this section of our website to deepen your knowledge of media literacy and sharpen your analytical skills.

Why media literacy?
See what media literacy skills can do for children, youth and adults.

Media Literacy 101
Learn the language of persuasion, how to deconstruct media, and more.

Deconstruct this!
Deconstruct a media example and submit it to our site.

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