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Media Literacy Toolbox

Teach basic media literacy concepts and skills, like the “language of persuasion” and how to deconstruct a media message. 

Examine media messages about body image, alcohol, tobacco, race, class, aging, and other topics, and explore new marketing techniques, like stealth marketing and viral marketing. 

Look “beyond the frame” to investigate our media system and the power of Big Media, independent media, media justice and media activism.

A multimedia educational resource on media literacy, the portrayal of the LGBTQI community in media, and the targeting of the LGBTQI community with tobacco and alcohol products.

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Media Literacy for Prevention
A five lesson unit

Teach media literacy skills by examining tobacco, alcohol, and food marketing. Includes discussions and activities for five consecutive 45-minute class periods.

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Media & Bullying

A multimedia presentation and a printable discussion guide help learners explore the topic of youth-related bullying by deconstructing movie clips, news articles, website information and magazine ads.

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Media & Body Image

Two multimedia presentations and a printable discussion guide help learners deconstruct reality TV clips, commercials and magazine ads for beauty products, including anti-aging and weight loss products. Analyzes the differences between products that target females and males, discusses the ideas surrounding “ideal” beauty for females and males, explores how body image and the media affect eating disorders and dieting.

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Challenging the Debt Industry
Cómo Desafiar a la Industria de Deudas

This multimedia resource combines media literacy with financial education. Using this DVD-ROM, you can learn about credit card debt, payday loans, title loans and the rent-to-own industry.

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Something Stinks in Hollywood!
How movies sell smoking. How to help them quit.

Using this DVD-ROM, you can learn more about what researchers have called "the most powerful pro-tobacco influence on kids in the world today" -- smoking in Hollywood movies.

Media Literacy for Success

A multi-disciplinary media literacy curriculum on five CD-ROMS:
 Media & Democracy
 Media & Storytelling
 Media & Wellness
 Media & Consumerism
 Media & the Medium

Media & the Medium

37 lesson plans that teach students both technical and creative aspects of media making while integrating media literacy. Developed for all ages of learners in educational and community settings.

Media & Consumerism

43 lesson plans (K-12) that teach how corporations market consumerism as a value and the impact of consumption on our world. Students learn how media influences purchasing decisions and ways to actively confront the onslaught of commercialism in our culture.

Media & Wellness

41 lesson plans (K-12) that teach students to challenge media messages shaping our attitudes, actions and lifestyles. The lessons help students learn about the influences of risky behaviors often portrayed in the media and make choices that follow paths to healthy living.

Media & Storytelling

41 lesson plans (K-12) examining fantasy and reality in the stories created and delivered by the media. This student-centered curriculum includes media examples and hands-on activities to help students to become more aware of the subtle ways in which media communicate messages that shape our society and impact us as individuals.

Media & Democracy

Over 40 lesson plans (K-12) examining the media's impact on US politics and government. Designed for grades K-12, the lessons help students deconstruct media messages, challenge conventional wisdom and become more informed, active participants in our democracy.

Hands-On Media Literacy

A complete curriculum for student-centered media literacy learning. Students role-play in groups as "advertising agencies" to create a children's toy which they advertise, package and market.

Blowing Away Big Tobacco's Big Lies
Media Literacy for Tobacco Prevention

Over 250 media examples with printable discussion guides for teachers, parents and workshop leaders.

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Los medios y la salud

A Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today. 

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Media Literacy for Health

A complete media literacy curriculum (48 lesson plans) addressing nutrition, physical activity, alcohol & other drugs, tobacco, relationships & sexuality, and violence prevention.

Reversing Addiction

Interactive presentations on five key prevention issues. Easy to mix and match to design your own presentations. Includes over 200 media examples with printable talking points.