Media Literacy Toolbox provides a complete introduction to media literacy concepts, skills and applications. It’s an interactive DVD-ROM containing over 100 selected media examples - television commercials, magazine ads, excerpts from TV and radio shows, newspaper and magazine articles and other media messages. The disc also includes over 30 printable activity and discussion guides you can use to lead a conversation or teach a class using the media examples on the disc.

The activity and discussion guides teach basic media literacy concepts and skills, like the “language of persuasion” and how to deconstruct a media message.  They examine media messages about body image, alcohol, tobacco, race, class, aging, and other topics, and illustrate new marketing techniques, like stealth marketing and viral marketing.  Media Literacy Toolbox looks “beyond the frame” and investigates our media system and the power of Big Media, independent media, media justice and media activism.

While it can be used for individual study, Media Literacy Toolbox is designed to be used in classrooms, community groups and other group settings to:

• Teach basic media literacy concepts to people of any age
• Learn how to “deconstruct” media messages
• Understand our changing media system and current media issues
• Access ideas and resources for making your own media
• Discover ways to improve our media environment

Can be used in any DVD player or in a DVD-ROM drive in a computer.