Media & Health

Several of NMMLP’s multimedia resources address health and wellness issues, including Media & Wellness, Media Literacy for Health, Medios y remedios, Reversing Addiction, Something Stinks in Hollywood!, and Blowing Away Big Tobacco’s Big Lies.
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Six-Day Media Literacy Curriculum

NMMLP presenters spend six days in middle school classrooms to help students develop critical thinking skills and apply them to important health issues in their lives. The classroom presentations include interactive dialogue about dozens of media examples, as well as creative small group activities.  All students are pre/post-tested by school staff.  In addition, each school library receives a complete set of NMMLP’s multimedia resources so teachers can continue to provide media literacy education.  Three New Mexico schools are selected for this program each year. 

NMMLP presenters deliver multimedia presentations on media literacy for tobacco prevention at student assemblies in four New Mexico schools each year.  The fast-paced, hour-long presentations feature dozens of media examples to keep students and teachers engaged.  Each school library receives a complete set of NMMLP’s multimedia resources so teachers can continue to provide media literacy education in their own classrooms.  Most students are pre/post-tested by school staff.

This year, an NMMLP presenter will deliver media literacy presentations in Spanish for two community organizations working with Spanish-speaking New Mexico residents.  The culturally appropriate presentation promotes interactive dialogue about health issues using Spanish-language media examples.  Participants are asked to complete a short on-site pre/post-test administered by NMMLP staff.

Two LGBTQ community organizations in New Mexico will receive a culturally appropriate media literacy presentation using examples of media messages targeting the LGBTQ community.  Participants are asked to complete a short on-site pre/post-test administered by NMMLP staff.

NMMLP conducts research on how Native American images are used to market commercial tobacco products.  We work with Native American health advocates and others to educate Indians and non-Indians about this important public health issue.

Researchers have called smoking in Hollywood movies "the largest pro-tobacco influence on kids in the world today."  In collaboration with New Mexico Voices for Children, we deliver presentations and train youth to take action for smoke-free youth-rated movies.  A highlight is the statewide Fame & Shame Awards in April 2006, which honors young prevention advocates around New Mexico and shames the Hollywood celebrities who promote smoking.

More info

Los medios y la salud is a Spanish-language CD-ROM produced by NMMLP examining media messages about tobacco, alcohol and other drugs, nutrition, physical activity, relationships and sexuality, and violence.  We distribute the CD-ROM at no cost to public health agencies, teachers, prevention specialists and others. 

Request a free CD-ROM

In collaboration with the NM Public Education Department and the NM Department of Health, NMMLP provides media literacy training for K-12 teachers and other school personnel at the annual School Health Education Institute and Head 2 Toe school health conferences.

NMMLP is an active member of New Mexicans Concerned About Tobacco (NMCAT), Stop Tobacco On My People (STOMP), and Tobacco Free Albuquerque.

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