Cultivating critical thinking and activism in our media culture to build healthy and just communities.
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MEDIA LITERACY WHAT WE DO STORE ABOUT US
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NEW RESOURCE
NEW DVD-ROM
A complete introduction to media literacy concepts, skills and applications.
>more info
> all resources

What we do

The New Mexico Media Literacy Project cultivates critical thinking and activism in our media culture to build healthy and just communities.

Presentations

We deliver dynamic multimedia presentations to students, teachers, parents and professional organizations in classrooms, conferences and other venues in New Mexico and across the country.

Training


Whether you’re looking for a media literacy workshop, a teacher in-service, or our intensive four-day Catalyst Institute, we can train you how to integrate media literacy into your classroom, your organization or your community programs.

Multimedia resources

We produce innovative media literacy DVD-ROMs, CD-ROMs and videos for teachers, health professionals, activists, parents and youth.

Media & Health

Media literacy is a great tool to counter unhealthy media messages and promote healthier choices for our lives. We coordinate several projects funded by the New Mexico Department of Health.

Students and youth can win cash and get published by talking back to advertisers!

NEWS FROM NMMLP
OUR NEWEST RESOURCE
Media Literacy Toolbox
Teach basic media literacy concepts and skills, like the “language of persuasion” and how to deconstruct a media message. 

Examine media messages about body image, alcohol, tobacco, race, class, aging, and other topics, and explore new marketing techniques, like stealth marketing and viral marketing. 

Look “beyond the frame” to investigate our media system and the power of Big Media, independent media, media justice and media activism.

Available now!

More info
FREE RESOURCE
Hard to Swallow: Spit Tobacco Marketing
Updated 2008

Use this CD to educate teens and adults about the marketing of spit tobacco – chew, dip and new “smokeless tobacco” products.

Hard to Swallow: Spit Tobacco Marketing contains 34 media examples – magazine ads, product packaging, web commercials, and TV and movie clips – and a printable discussion guide with questions and answers about each example.  It also includes two PowerPoint™ presentations that use media literacy skills to analyze spit tobacco marketing materials.

FREE!

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The New Mexico Media Literacy Project is an outreach project of Albuquerque Academy
Unless otherwise noted, all content on this site is licensed under a Creative Commons license.
NEW MEXICO MEDIA LITERACY PROJECT

6400 Wyoming Blvd. NE Albuquerque NM 87109
TEL 505-828-3129 | FAX 505-828-3142