Cultivating critical thinking and activism in our media culture. Building a healthy world through media justice.
New Mexico Media Literacy Project - www.nmmlp.org
Media literacy - the ability to critically consume and create media - is an essential skill in today's world.

1. To participate in the contest, you must be between the ages of 11-18 and not a high school graduate.

2. Send us:

A copy of the original ad.*
Your counter ad (not a copy).
A Counter Ad Contest entry form. Download an entry form here

3. Your counter-ad will be scored using the criteria on the Counter Ad Scoring Guidelines page.

4.  While editorial suggestions from teachers are encouraged, your counter ad must reflect your own thoughts and work.

5. See the Media Literacy section of our website, especially Text & Subtext, The Language of Persuasion, and Creating Counter Ads -- for tips on how to create counter ads.

6. Deadline: All entries must be postmarked by January 15, 2010. Late entries will not be accepted.

7. Send all entries to:

Counter Ad Contest
c/o New Mexico Media Literacy Project
6400 Wyoming Blvd. NE
Albuquerque NM 87109

8. A winner and runner-up will be selected in two categories: Ages 11-14 and Ages 15-18.

9. Prizes: Winning entries in each category will receive $100. Runner-up entries will receive $50. The sponsors of winning and runner-up entries will receive their choice of any two NMMLP resources.

10. Winners will be notified by April 15, 2010.

11. All entries become the property of the New Mexico Media Literacy Project. If you would like your counter ad to be returned, enclose a stamped, self-addressed envelope.

*Photocopying for purposes of criticism is allowed under the Fair Use provision of US copyright law (U.S.C. 17, Sec. 107).

See sample counter ads

See the winners in last year's contest

Questions?

505-858-8896 (Mon-Fri, 9am-5pm MT)

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MEDIA LITERACY PROJECT