Cultivating critical thinking and activism in our media culture. Building a healthy world through media justice.
New Mexico Media Literacy Project - www.nmmlp.org
Media literacy - the ability to critically consume and create media - is an essential skill in today's world.

1. To participate in the contest, you must be between the ages of 11-18 and not a high school graduate.

2. Send us:

The “bad ad” you have chosen from a magazine, newspaper, or other print source. 
Please send us the original ad, not a copy.
Your essay about the ad.  Include your name and contact information on the essay.
A Bad Ad Contest entry form. Download an entry form here

3. Your essay will be scored using the criteria on the Bad Ad Scoring Guidelines page.

4.  While editorial suggestions from teachers are encouraged, your essay must reflect your own thoughts and work.

5. See the Media Literacy section of our website, especially Text & Subtext, The Language of Persuasion, and Deconstructing Media Messages -- for tips on how to deconstruct ads.

6. Deadline: All entries must be postmarked by January 15, 2010. Late entries will not be accepted.

7. Send all entries to:

Bad Ad Contest
c/o New Mexico Media Literacy Project
6400 Wyoming Blvd. NE
Albuquerque NM 87109

8. A winner and runner-up will be selected in two categories: Ages 11-14 and Ages 15-18.

9. Prizes: Winning entries in each category will receive $100. Runner-up entries will receive $50. The sponsors of winning and runner-up entries will receive their choice of any two NMMLP resources.

10. Winners will be notified by April 15, 2010.

11. All essays become the property of the New Mexico Media Literacy Project. If you would like your essay to be returned, enclose a stamped, self-addressed envelope.

See a sample bad ad and essay

See the winning entries in last year's contest

Questions?

505-858-8896 (Mon-Fri, 9am-5pm MT)

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MEDIA LITERACY PROJECT