Bad Ad Contest - Scoring Guidelines

1. Describe the advertisement, including wording, images, colors, brands, logos, etc. This is the text of the ad.  (Up to 5 points)

2. Identify at least three (3) persuasion techniques used. See The Language of Persuasion on our website.  (Up to 5 points)

3. Describe the messages and values the ad promotes.  This is the subtext.  (Up to 5 points)

4 Explain what information is left out of the ad. Explain how the ad could be more truthful.  This is the untold story. (Up to 5 points)

5. Use correct grammar, spelling, and punctuation. (Up to 3 points)

6. Your essay must be no more than 600 words long.  (Up to 2 points)

BONUS POINTS: (Up to 5 points)

Explain why the ad might be offensive.

Explain how the ad challenges or reinforces stereotypes of individuals or communities in one or more areas:

-gender                     
-class (socio-economic status)       
-race                         
-age
-looks/appearance   
-ability
-sexual orientation

25 possible points
+ up to 5 bonus points
Perfect score = 25 points

Questions?

505-858-8896 (Mon-Fri, 9am-5pm MT)

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