 Cultivating critical thinking and activism in our media culture to build healthy and just communities. |
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| NEW RESOURCE | |
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NEW DVD-ROM
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| A complete introduction to media literacy concepts, skills and applications. | |
| >more info | |
| MULTIMEDIA | |
| > all multimedia | |
| Media Literacy Toolbox | Hard to Swallow |
| Challenging the Debt Industry |
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| Media & Consumerism | |
| Media & Wellness | |
| Media & Storytelling | |
| Media & Democracy | |
| Hands-On Media Literacy | |
| Big Tobacco's Big Lies | |
| Los medios y la salud | |
| Media Literacy for Health | |
| Reversing Addiction | |
| Media Literacy for Health: Teens Talk Back |
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| Smoke Screen | |
| Pantalla de humo | |
| free downloads | |
| > all package deals | |
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| Smoke Screen: How advertisers cloud the truth English or Spanish |
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| Created for middle & high school-aged students, Smoke Screen invites young people to learn media literacy by examining tobacco advertising. The fun and engaging fold-out guide has full-color graphics and contains an anticipation guide, word puzzles, questions & vocabulary about the ad biz. Comes with a free teacher’s guide that offers suggested answers to the questions and answer keys to the puzzles.
Smoke Screen: How Advertisers Cloud the Truth is a major revision of our popular pamphlet first published in 2001. In addition to the updated information, images and activities, we’ve redesigned the learning guide into a new, fold-out format. |
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| Smoke Screen supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12. | ||
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¡En Español! Pantalla de humo: Spanish-language version of Smoke Screen. |
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CONTENTS |
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 Advertising & the Lizard Brain Targeting Teens Ad Creep & Undercover marketing Are You a Media Sleuth? Deconstruction: KOOL cigarettes Product Placement Smoking in the Movies Tobacco Targeting Specific Groups Tobacco Advertising Using Native American Images Tobacco Companies Want You! Tobacco Ads Targeting Kids What About Those Anti-Smoking Ads? The Skinny on Spit Tobacco It's My Choice, Isn't It? What Can I Do? And more! |
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| PURCHASE | ||
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English $ 3.00 |
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| English $ 1.00 each for orders of 10 or more | Add to cart |
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| Español $ 3.00 | Add to cart |
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| Español $ 1.00 each for orders of 10 or more | Add to cart |
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The New Mexico Media Literacy Project is an outreach project of
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Unless otherwise noted, all content on this site is licensed under a license.
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| NEW MEXICO MEDIA LITERACY PROJECT | |
| 6400 Wyoming Blvd. NE Albuquerque NM 87109 |
TEL 505-828-3129 | FAX 505-828-3142
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