Cultivating critical thinking and activism in our media culture to build healthy and just communities.
NEW DVD-ROM
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Media Literacy Toolbox
Teach basic media literacy concepts and skills, like the “language of persuasion” and how to deconstruct a media message. 

Examine media messages about body image, alcohol, tobacco, race, class, aging, and other topics, and explore new marketing techniques, like stealth marketing and viral marketing. 

Look “beyond the frame” to investigate our media system and the power of Big Media, independent media, media justice and media activism.

FREE!
Hard to Swallow: Spit Tobacco Marketing
Use this CD to educate teens and adults about the marketing of spit tobacco – chew, dip and new “smokeless tobacco” products. Appropriate for teens and adults in schools, clubs or community settings.
Challenging the Debt Industry
Cómo Desafiar a la Industria de Deudas

This multimedia resource combines media literacy with financial education. Using this DVD-ROM, you can learn about credit card debt, payday loans, title loans and the rent-to-own industry.
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Something Stinks in Hollywood!
How movies sell smoking. How to help them quit.
Using this DVD-ROM, you can learn more about what researchers have called "the most powerful pro-tobacco influence on kids in the world today" -- smoking in Hollywood movies.
Media Literacy for Success
A multi-disciplinary media literacy curriculum on five CD-ROMS:
 Media & Democracy
 Media & Storytelling
 Media & Wellness
 Media & Consumerism
 Media & the Medium

5-disk set
Media & the Medium
37 lesson plans that teach students both technical and creative aspects of media making while integrating media literacy.
Media & Consumerism
43 lesson plans (K-12) that teach how corporations market consumerism as a value and the impact of consumption on our world. Students learn how media influences purchasing decisions and ways to actively confront the onslaught of commercialism in our culture.
Media & Wellness
41 lesson plans (K-12) that teach students to challenge media messages shaping our attitudes, actions and lifestyles. The lessons help students learn about the influences of risky behaviors often portrayed in the media and make choices that follow paths to healthy living.
Media & Storytelling
41 lesson plans (K-12) examining fantasy and reality in the stories created and delivered by the media. This student-centered curriculum includes media examples and hands-on activities to help students to become more aware of the subtle ways in which media communicate messages that shape our society and impact us as individuals.
Media & Democracy
Over 40 lesson plans (K-12) examining the media's impact on US politics and government. Designed for grades K-12, the lessons help students deconstruct media messages, challenge conventional wisdom and become more informed, active participants in our democracy.
Hands-On Media Literacy
A complete curriculum for student-centered media literacy learning. Students role-play in groups as "advertising agencies" to create a children's toy which they advertise, package and market.
Blowing Away Big Tobacco's Big Lies
Media Literacy for Tobacco Prevention
O
ver 250 media examples with printable discussion guides for teachers, parents and workshop leaders.
FREE!
Los medios y la salud
A Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today. 

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Media Literacy for Health
A complete media literacy curriculum (48 lesson plans) addressing nutrition, physical activity, alcohol & other drugs, tobacco, relationships & sexuality, and violence prevention.
Reversing Addiction
Interactive presentations on five key prevention issues. Easy to mix and match to design your own presentations. Includes over 200 media examples with printable talking points.
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Media Literacy for Success

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NEW MEXICO MEDIA LITERACY PROJECT