 Cultivating critical thinking and activism in our media culture to build healthy and just communities. |
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NEW DVD-ROM
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| A complete introduction to media literacy concepts, skills and applications. | |
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| Media Literacy Toolbox | Hard to Swallow |
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Hard to Swallow: |
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Free resource!
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| Produced by the New Mexico Media Literacy Project (NMMLP) for the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC). | |||||||||
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Use this CD to educate teens and adults about the marketing of spit tobacco – chew, dip and new “smokeless tobacco” products. Hard to Swallow: Spit Tobacco Marketing contains 34 media examples –magazine ads, product packaging, web commercials, and TV and movie clips – and a printable discussion guide with questions and answers about each example. It also includes two PowerPoint™ presentations that use media literacy skills to analyze spit tobacco marketing materials. This CD is appropriate for teens and adults in schools, clubs or community settings. |
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CONTENTS |
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- 34 media examples including magazine ads, product packaging, web commercials, and TV and movie clips. - Two PowerPoint™ presentations (10-minute and 30-minute) with presenter notes, plus slides to make your own custom presentations. - 16 graphs presenting data on who uses spit tobacco, top brands, spending, etc. - Printable resources on spit tobacco and media literacy, including a discussion guide, presentation scripts, basic media literacy concepts, the language of persuasion, a list of spit tobacco companies and their products, and helpful websites. |
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| Hard to Swallow is available FREE of charge, thanks to a grant from the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC). | |||||||||
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The New Mexico Media Literacy Project is an outreach project of
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Unless otherwise noted, all content on this site is licensed under a license.
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| NEW MEXICO MEDIA LITERACY PROJECT | |
| 6400 Wyoming Blvd. NE Albuquerque NM 87109 |
TEL 505-828-3129 | FAX 505-828-3142
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