Cultivating critical thinking and activism in our media culture to build healthy and just communities.
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Basic concepts
First principles for the study and practice of media literacy.

The language of persuasion
How media messages work.

Deconstructing media
How to decode media messages.  

Creating counter-ads
How to "talk back" to deceptive or harmful media messages. 

Making media
Ideas and resources on making your own media.  

Taking action
Why & how to take action in our media culture.

For printable support information for our multimedia resources, see the individual pages for each product.
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NEW MEXICO MEDIA LITERACY PROJECT