Media Literacy 101

Media literacy is a set of skills that anyone can learn.  Just as literacy involves the ability to read and write, media literacy refers to the ability to access, analyze and evaluate media messages of all kinds, and to produce new messages in a variety of media.

Here's the core curriculum for Media Literacy 101:

Basic concepts
First principles for the study and practice of media literacy.

The language of persuasion
Common persuasion techniques, with examples drawn from today's media.

Deconstructing media
How to decode media messages. 

Creating counter-ads
How to "talk back" to deceptive or harmful media messages.  Plus, a counter-ad gallery.

Making media
Ideas and resources on making your own media. 

Taking action
Why & how to take action in our media culture.

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