 Cultivating critical thinking and activism in our media culture to build healthy and just communities. |
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| IN THIS SECTION | |
| media literacy | |
| why media literacy? | |
| media literacy concepts | text & subtext |
| the language of persuasion | |
| deconstructing media | |
| deconstruction gallery | |
| creating counter-ads | looking beyond the frame |
| making media | |
| independent media | |
| taking action | |
| links | |
| DECONSTRUCT THIS! | |
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What messages about Mexicans and North Americans are conveyed in this beer ad? |
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| see the ad | |
| sample deconstruction | deconstruction gallery |
| NEW RESOURCES | |
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| Learn how media images impact our perceptions of beauty and our bodies. | |
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DVD-ROM
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>more info |
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| A complete introduction to media literacy concepts, skills and applications. | |
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DVD-ROM
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>more info |
| > all resources | |
| free downloads | |
| bad ad contest | |
| script & storyboard contest | |
Deconstruct this!
| Silpada Jewelry "Shallow" | ||
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Deconstruct this magazine ad using these questions: Who created this media message? Why? Who is the target audience? What text, images or sounds suggest this? What is the text (literal meaning) of the message? What is the subtext (unstated or hidden message)? What tools of persuasion are used? What healthy messages are communicated? What unhealthy messages are communicated? What part of the story is not being told? |
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 Read a sample deconstruction of this media example |
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| Don't know what this means? | ||
 See "Deconstructing media" |
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| Browse our deconstruction gallery |
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SUBMIT YOUR DECONSTRUCTION |
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Do you like to deconstruct media? Do you have a favorite example? Send us a media example (text, picture or video clip) with your own deconstruction. We’ll include them in our Deconstruction Gallery. |
 How to submit |
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NMMLP is a member of
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| The New Mexico Media Literacy Project is an outreach project of |
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| Problems with this site? |
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| NEW MEXICO MEDIA LITERACY PROJECT | |
| 6400 Wyoming Blvd. NE Albuquerque NM 87109 |
TEL 505-828-3129 | FAX 505-828-3142
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