Deconstruct this!  

Disney "Affordable"

	(please wait a moment for the video clip to load)
			This media example is one of over 100 examples on our new DVD-ROM
			Media Literacy Toolbox more info
	Download QuickTime (required for video)

Watch this video clip and then deconstruct it using these questions:

1. Whose message is this? Who created or paid for it? Why?

2. Who is the “target audience”? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this?

3. What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.)

4. What is the “subtext” of the message? (What do you think is the hidden or unstated meaning?)

5. What “tools of persuasion” are used? See "The language of persuasion"

6. What positive messages are presented? What negative messages are presented?

7. What part of the story is not being told?

Don't know what this means?

See "Deconstructing media"

Read a sample deconstruction of this media example

Browse other media examples in our deconstruction gallery

SUBMIT YOUR DECONSTRUCTION

Do you like to deconstruct media? Do you have a favorite example? Send us a media example (text, picture or video clip) with your own deconstruction. We’ll include them in our Deconstruction Gallery.

How to submit

back