Cultivating critical thinking and activism in our media culture to build healthy and just communities.
New Mexico Media Literacy Project - www.nmmlp.org
invite a speaker
find a resource
catalyst institute
e-news signup
MEDIA LITERACY WHAT WE DO STORE ABOUT US
IN THIS SECTION
media literacy
why media literacy?
media literacy concepts
text & subtext
the language of persuasion
deconstructing media
deconstruction gallery
creating counter-ads
looking beyond the frame
making media
independent media
taking action
links
DECONSTRUCT THIS!

Does beautiful = shallow?
see the ad
sample deconstruction
deconstruction gallery

submit your own
NEW RESOURCES
Learn how media images impact our perceptions of beauty and our bodies.
DVD-ROM
 >more info
A complete introduction to media literacy concepts, skills and applications.
DVD-ROM
 >more info
> all resources

ALSO SEE
free downloads
bad ad contest
script & storyboard contest

Deconstruct this!  

Bud Extra "Go Longer"

Deconstruct this magazine ad using these questions:

Who created this media message?  Why?  

Who is the target audience?  What text, images or sounds suggest this?  

What is the text (literal meaning) of the message?    

What is the subtext (unstated or hidden message)?  

What kind of lifestyle is presented?  Is it glamorized?  How?

What values are expressed?

What tools of persuasion are used?  
See "The language of persuasion"

What healthy messages are communicated? What unhealthy messages are communicated?  

What part of the story is not being told?  

NOTE The small text at the bottom of the ad reads:
"GO LONGER. The beer with caffeine, ginseng, guarana and a crisp refreshing taste that will unshackle the ball and chain from your evening. So go ahead, linger.”


Read a sample deconstruction of this media example
Don't know what this means? See "Deconstructing media"
Browse our deconstruction gallery

SUBMIT YOUR DECONSTRUCTION

Do you like to deconstruct media? Do you have a favorite example? Send us a media example (text, picture or video clip) with your own deconstruction. We’ll include them in our Deconstruction Gallery.
How to submit

back
Creative Commons License
Unless otherwise noted,
all content on this site
is licensed under a
Creative Commons License.
The New Mexico Media Literacy Project is an outreach project of Albuquerque Academy
Problems with this site?
NEW MEXICO MEDIA LITERACY PROJECT

6400 Wyoming Blvd. NE Albuquerque NM 87109
TEL 505-828-3129 | FAX 505-828-3142