Media
Literacy for Prevention is a new five-lesson unit,
educational DVD-ROM that explores the topic of tobacco,
alcohol, and food marketing through movie clips, news
articles, website information, and magazine ads.
Learners will expand their
understanding of media literacy by examining fantasy and
reality, target audiences, untold stories, and other
deconstruction questions.
The presentation
format on this DVD-ROM allows instructors to discuss various
aspects of media and marketing using a printable discussion
guide with questions, answers, and suggestions for each day of
the presentation, as well as student activities, education
standards, and resources.
This DVD-ROM contains 50
media examples.
The New Mexico Media Literacy Project
developed the DVD-ROM to support related program work funded
by NMDOH-TUPAC.
Media
& Bullying is an educational DVD-ROM that
explores the topic of youth-related bullying through movie
clips, news articles, website information, and magazine ads.
Learners will expand their understanding of media literacy by
examining fantasy and reality, target audiences, untold
stories, and other deconstruction questions.
The
presentation format on the DVD-ROM allows instructors to
discuss various aspects of real-life bullying using questions
and answers related to the media examples.
Media
& Bullying has been designed to be used in
classrooms, community groups, and other group settings
to:
- Understand media literacy in the context of
bullying.
- Gain more awareness about bullying and its
consequences.
- Explore portrayals of bullying in the
media.
- Teach others to make positive choices with
regard to attitudes, actions, and behaviors.
This
interactive DVD-ROM contains 17 selected media
examples.
Media
& Body Image is a multimedia educational resource
on media literacy and body image. It can help improve your
ability to access, analyze, evaluate, and produce media
messages, and to become an active participant in our media
culture.
This interactive DVD-ROM contains
38 selected media examples -- video and audio clips and images
-- accessed through a menu system. The media examples include
television commercials, magazine ads, and excerpts from TV
shows. Optional SDH subtitles can be played with all audio and
video clips.
While it can be used for individual study,
Media
& Body Image is designed to be used in
classrooms, community groups, and other group settings
to:
- Teach media literacy concepts on the topic of
body image
- Learn how to deconstruct media messages
- Access ideas and resources for making your own media
- Discover ways to improve impressions of body image
and the media environment
HOLD
THAT DATE: DTV TRANSITION HAS BEEN DELAYED TO JUNE 12,
2009
The vote earlier this month by the
House of Representatives delayed the digital TV transition,
originally scheduled for February 17, until June 12. On this date,
television stations across the country will turn off their analog
signals and continue broadcasting only in digital. Part of the DTV
victory was accomplished!
However, about one-third of TV
stations have already switched to digital. Congress left a loophole
in the date change, allowing local stations the option to turn off
their analog signals on or before February 17 if they chose. It is
predominantly stations serving small cities and rural markets that
are switching early. According to a
list of station transition dates compiled by the Federal
Communications Commission, these are the New Mexico stations that
are switching on or before February 17: KTEL-TV in Carlsbad,
KTLL-TV in Durango, KUPT in Hobbs, KRPV in Roswell, KNMD-TV in Santa
Fe, and KENW in Portales.
Visit www.nmmlp.org/dtv
for more information on the digital transition.
NMMLP is working with
other Media
Action Grassroots Network (MAG-Net) member organizations across
the country on DTV outreach and on a No Cost Box campaign.
As part of this campaign, NMMLP is collecting DTV converter box
coupons and ordering $40 digital converter boxes with
analog pass-through from www.freetvsignal.com.
The DTV converter boxes will be delivered to folks in New
Mexico in NMMLP's DTV Converter Box Raffle. Visit www.nmmlp.org/dtv/raffle.html
for more information on the DTV Converter Box Raffle. Current
studies have revealed that New Mexico is the least prepared state
for the digital TV transition.
Mail extra DTV converter box
coupons to NMMLP, 6400 Wyoming Blvd NE, Albuquerque, NM
87109.
Thank you for your support!
NEW MEXICO YOUTH CREATE THEIR OWN
TOBACCO PREVENTION ADS
Winners have been announced in the third annual Talk
Back to Big Tobacco! Script & Storyboard Contest. Middle
school and high school students in Albuquerque, Las Cruces,
Lovington, Rio Rancho, Silver City, and Tatum wrote the winning
radio scripts and TV storyboards for 30-second ads aimed at
preventing tobacco use among young people.
More than 450 New
Mexico middle school and high school students entered the contest
this year, submitting 309 original scripts and storyboards. The
writer of each winning script or storyboard will receive a $500 cash
prize. Co-authors will split the prize money.
This
spring, youth producers at our community partners, KUNM-FM
and Community
Cable Access Channel 27, will produce radio and TV spots from
the wining scripts and storyboards. The completed spots will
premiere at the Fame
& Shame Awards at the historic KiMo Theatre in Albuquerque
on May 8. DVDs containing the completed ads will be
distributed to schools and tobacco prevention programs around the
state in the fall. In addition, the contest winners have a
chance to win a $5,000 scholarship if their ad is chosen for
statewide radio or TV broadcast.
Representative Antonio
Moe Maestas, (D-Bernalillo), the primary sponsor of both
bills, opened up the press conference in the Rotunda by expressing
how media literacy helps spawn critical thinking about messages in
our media-saturated world.
Other speakers
included: - Andrea Quijada, Executive Director of NMMLP -
JoAnn Gutierrez Bejar, Communications Organizer for SWOP - Judy
Goldberg, Executive Director of Youth
Media Project - Steve Ranieri, Executive Director of
Albuquerque Community Access Channel 27 - Albuquerque City
Council member Rey
Garduño
MACCS
students Spencer Claiborne, Frances Chavez, Michelle Rodriguez, and
Lauren Marvin joined Youth Media Project participants Gabe Rima
(Guest, Host and Contributor) and Everett Shipp, (Producer) to voice
the need for a media literacy elective in middle and high
schools.
In addition to the press conference, Media Literacy
Day included discussing the importance of media literacy classes
with Rep. Rick
Miera (D-Bernalillo) and other lawmakers, a pizza lunch, a photo
post card opportunity, distributing flyers, and educating
individuals about the importance of media literacy education
classes.
February: 20-22,
Albuquerque, NM: 2009 AEE Rocky Mountain Regional
Conference 27, Albuquerque, NM: Call of All
Drums
March: 16-17, Santa Fe, NM:
Media Literacy for Prevention Training 24, Boston, MA:
Fenway Community Health 26-29, Cambridge, MA: Women,
Action & The Media Conference 27, Blanding, UT: San
Juan School District
April: 15-16,
Albuquerque, NM: Head to Toe Conference 16, Clallam
County, WA: Prevention Training
Cultivating critical thinking and activism in our media culture. Building a healthy world through media justice.
invite a speaker
The vote earlier this month by the
House of Representatives delayed the digital TV transition,
originally scheduled for February 17, until June 12. On this date,
television stations across the country will turn off their analog
signals and continue broadcasting only in digital. Part of the DTV
victory was accomplished!
If so, you can send your coupon to 
On Tuesday, February 10th, media literacy and media
justice advocates from around New Mexico joined staff from 
previous issue