Did you know that nearly three-quarters of recent Hollywood movies portray smoking?  And that most movies with smoking are youth-rated G, PG and PG-13 movies intensively promoted to the 12-17 year-old age group most susceptible to start smoking?  For decades, tobacco companies secretly paid Hollywood studios, producers, directors and stars to include smoking in their movies.  This practice is now prohibited, yet there’s even more smoking in Hollywood movies today than there was 20 years ago.
 
Extensive research proves that exposure to on-screen smoking is the primary cause of youth smoking. In response, health advocates and media activists have launched the Smoke Free Movies campaign to get smoking out of youth rated (G, PG and PG-13) movies.
On June 6, the New Mexico Media Literacy Project and New Mexico Voices for Children will present the 2008 Fame & Shame Awards at the historic KiMo Theatre in Downtown Albuquerque.  It?s a mock ?Oscar? ceremony complete with red carpet, limos and fabulous gowns.

The fame goes to the New Mexico youth who have been nominated for the Youth Kicking Tobacco’s Butt Advocate of the Year Award.  The shame belongs to the movie studios and Hollywood celebrities who promote youth smoking. 

Join youth tobacco prevention advocates from around the state in this glamorous awards show! It’s a lot of fun, and an unforgettable educational experience.

Friday, June 6 - 4:30 pm
The KiMo Theatre
423 Central Ave. NW
Albuquerque NM

Free admission – all welcome.

For more information, call 858-8897 or email movies@nmmlp.org

The New Mexico Media Literacy Project is happy to announce new reduced pricing for all multimedia and video resources!

Other changes include the elimination of ?New Mexico? and ?University/College? pricing to create a single reduced price point for all customers. We hope the new, simplified price structure will serve you better.

NMMLP is committed to producing new resources that reflect current concerns and issues. We are discontinuing older resources to provide you with the most up-to-date and useful products. Watch for new resources that provide media literacy tools for your classrooms and communities.

Please visit our online store now!

Each Catalyst Institute is limited to 30 attendees.

The Catalyst Institute offers an intensive four-day training experience in media literacy concepts and skills. NMMLP staff and guest speakers lead participants in workshops, exercises and discussions designed to deepen understanding of media issues and provide a solid foundation for media activism. The Catalyst Institute is ideal for teachers, health professionals, community activists and others who want to make a difference.

We encourage you to download the online registration form. If you need more information on how to register, please e-mail or call us at 505-828-3129.

The activity and discussion guides teach media literacy concepts, skills and techniques of persuasion. Topics include body image, alcohol, tobacco, race, class, and aging, and illustrate the new marketing techniques of stealth and viral marketing.  Media Literacy Toolbox looks beyond the frame to investigate our media system and the power of Big Media, independent media, media justice and media activism. While it can be used for individual study, Media Literacy Toolbox is designed to be used in classrooms, community groups and other group settings to:

• Teach basic media literacy concepts to people of any age
• Learn how to deconstruct media messages
• Understand our changing media system and current media issues
• Access ideas and resources for making your own media
• Discover ways to improve our media environment