DECONSTRUCT THIS!

New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website.

- see the ad

- read a sample deconstruction

- submit your deconstruction

NMMLP IN YOUR NECK OF THE WOODS &

New Mexico Media Literacy Project has been and will be in attendance at several major conferences and its featured national speaker - Andrea Quijada - continues to present across the nation.

NMMLP Executive Director Paula Williams will be attending the 2007 NAMAC Conference in Austin, Texas on October 17-20, while Quijada and Omar Ahmed will be in Minneapolis, Minnesota for the 2007 National Conference on Tobacco or Health on Oct. 24-26.

Check back with NMMLP to see if we are coming to a community near you, or invite a speaker to your school, organization or community.

2008 FAME AND SHAME & SAVE THE DATE!

This year's Fame & Shame Awards will be held on Friday, June 6 at the historic KiMo Theatre in downtown Albuquerque. 

Join youth tobacco prevention advocates from around New Mexico in a glamorous awards show, complete with red carpet, limos, fabulous gowns and tuxedos! 

It's a lot of fun, and an unforgettable educational experience highlighting the campaign for Smoke Free Movies.  For more info, contact movies@nmmlp.org

NMMLP OFFERS SPANISH-LANGUAGE RESOURCES

Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today.  Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media so they can make more informed choices about their health.

The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies. 

The popular Smokescreen guide is also now available for readers of Spanish.

Pantall a de humo: Como los agentes de publicidad enturbian la verdad invites middle and high school-level learners to explore what media literacy is by examining tobacco advertising in a fun and engaging print guide.   It has full color graphics and contains vocabulary about the ad biz. 

The guide also features activities including a word search. It comes with a free teacher's guide that offers suggested answers to the questions and a key to the crossword puzzle.

Los medios y la salud is offered free of charge and Pantall a de humo is available for $3 each or $1 each for orders of 10 or more. Visit the NMMLP Store for ordering information,

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OCTOBER MONTHLY SALE FEATURES MEDIA & DEMOCRACY

The New Mexico Media Literacy Project is proud to offer the resource Media & Democracy as the monthly featured product.

Media & Democracy examines the media's impact on US politics and government and is part of the Media Literacy for Success series - a multi-disciplinary media literacy curriculum designed for educators, health professionals, trainers, community activists and non-profit organizations. 

This resource is designed for grades K-12, with more than 40 lesson plans help students deconstruct media messages, challenge conventional wisdom and become more informed, active participants in our democracy.

It contains over 100 printable pages of lesson plans, handouts, extension activities and helpful resources, and more than 75 media examples (TV commercials, print ads, video clips and newspaper articles).

This resource is available for the sale price of $69, which includes free domestic shipping.

NMMLP's 10^th ANNUAL BAD AD CONTEST NOW OPEN TO ENTER

New Mexico Media Literacy Project will celebrate 10 years of youth calling out bad ads. Entry rules and registration will be available on the NMMLP website beginning in October 15th. Submissions must be postmarked by January 15, 2008. Winners will be announced in April 2008.

Since its inception in 1997, NMMLP has seen submissions for the 10^th Annual Bad Ad Contest increase each year. The contest serves as a way for students to showcase their deconstructions of bad ads. NMMLP would like to celebrate 10 years of this contest in grand fashion with an open invitation for you to participate.

To see examples of last year's winning entries, please visit the NMMLP website.

TALK BACK TO BIG TOBACCO SCRIPT & STORYBOARD CONTEST

The 2007 Talk Back to Big Tobacco! Script & Storyboard Contest has officially launched!  We had great success with the contest last year, so we're doing it again.  And we hope to make this year's contest bigger and better.

The contest is open to middle school or high school students in New Mexico.  We're looking for radio scripts and TV storyboards for 30-second ads written by New Mexico youth, aimed at preventing tobacco use among young people.  We're particularly interested in ads aimed at low-income, Native American and/or LGBT youth, as well as storyboards & scripts in languages other than English.

The contest is sponsored by NMMLP with support from the New Mexico Department of Health's Tobacco Use Prevention & Control Program (TUPAC).  The deadline for entries is Dec. 14.  In January, we'll pick eight winners to receive $500 prizes. 

The radio and television spots will be produced next spring by youth producers at our community partners, KUNM-FM and Community Cable Access Channel 27.  If the Dept. of Health really likes the spots, and if they select one or more of them for statewide broadcast, the writer will get an additional $5,000!

For more info, complete contest rules, entry forms and more, visit www.talkback.nmmlp.org

FREE SPIT TOBACCO RESOURCE AVAILABLE FROM NMMLP

The New Mexico Media Literacy Project is excited to share our new spit tobacco resource, a multimedia CD entitled Hard to Swallow:  Spit Tobacco Marketing.

In addition to colorful magazine ads, movie clips and spit tobacco product images, Hard to Swallow contains discussion guides, two sample presentations and other printable resources for use in classes or trainings about tobacco education. 

This CD is appropriate to use with teens and adults in schools, clubs or community settings.  Best of all, the materials are designed to be interactive and engaging. 

If you would like a free copy or know of an organization that might be interested in receiving this CD, please share our contact information with them.  You may reach us at 505.828.3129 or by email.