DECONSTRUCT THIS!

New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website.



What is the message this example is sending? What other important questions should you be asking about this advertisement?

- see the ad

- read a sample deconstruction

- submit your deconstruction

10^th ANNUAL BAD AD CONTEST SET TO OPEN

The New Mexico Media Literacy Project will celebrate 10 years of youth calling out bad ads. Entry rules and registration will be available on the NMMLP website beginning in October.

Since its inception in 1997, NMMLP has seen submissions for the 10^th Annual Bad Ad Contest increase each year. The contest serves as a way for students to showcase their deconstructions of bad ads. NMMLP would like to celebrate 10 years of this contest in grand fashion with an open invitation for you to participate.

To see examples of last year's winning entries, please visit the NMMLP website.

NNMLP OFFERS FREE SPIT TOBACCO RESOURCE

The New Mexico Media Literacy Project is excited to share our new spit tobacco resource that we've created.  It's a multimedia CD entitled Hard to Swallow:  Spit Tobacco Marketing.

In addition to colorful magazine ads, movie clips and spit tobacco product images, Hard to Swallow contains discussion guides, two sample presentations and other printable resources for use in classes or trainings about tobacco education. 

This CD is appropriate to use with teens and adults in schools, clubs or community settings.  Best of all, the materials are designed to be interactive and engaging. 

If you would like a free copy or know of an organization that might be interested in receiving this CD, please share our contact information with them.  You may reach us at 505.828.3129 or by email.

FREE SPANISH-LANGUAGE CD-ROM AVAILABLE

Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today.  Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media so they can make more informed choices about their health.

The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies.  Questions & answers accompany each media example, highlighting the explicit and implied messages, the persuasion techniques used, and how the media example might influence a young person's health decisions. 

Produced by the New Mexico Media Literacy Project for the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC).

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FEATURED PRODUCTS OFFERED IN NEW MONTHLY SALE

The New Mexico Media Literacy Project is proud to offer the resource Hands-On Media Literacy: Valuable Skills for Teens and Young Learners as the monthly featured product.

Hands-On Media Literacy is a complete curriculum for student-centered media literacy learning. Students role-play in groups as "advertising agencies" to design, advertise, package and market a children's toy, that they create.

This resource contains five weeks of printable media literacy lesson plans for grades 3-10. Media examples (print ads, TV commercials) help demonstrate the persuasion techniques that students incorporate into their project. The lessons, individually or as a thematic unit, integrate New Mexico state education standards while offering a progressive approach to writing.

This resource is available for the sale price of $69, which includes free domestic shipping.

NMMLP TRAVELS AROUND THE NATION FOR MEDIA LITERACY

New Mexico Media Literacy Project has been and will be in attendance at several major conferences and its featured national speaker - Andrea Quijada - continues to present across the nation.

Quijada is scheduled to present in Aspen/Basalt, Colorado from Sept. 18-21. She will be joined by Omar Ahmed for a week-long training in Anchorage, Alaska starting September 23^rd.

In October, Quijada will spend a week in Washington, conducting presentations and workshops in Wenatchee and Mt. Vernon from the Oct. 8-12. She will be one of the featured speakers at the Oklahoma Tobacco Control Program Grantees Annual Meeting in Oklahoma City on October 16^th.

NMMLP staff will also be attending the 2007 NAMAC Conference in Austin, Texas on October 17-20 and will be in Minneapolis, Minnesota for the 2007 National Conference on Tobacco or Health on Oct. 24-26.

Check back with NMMLP to see if we are coming to a community near you, or invite a speaker to your school, organization or community.

CONTEST TO TALK BACK TO BIG TOBACCO AGAIN IN 2007

The 2007 Talk Back to Big Tobacco! Script & Storyboard Contest has officially launched!  We had great success with the contest last year, so we're doing it again.  And we hope to make this year's contest bigger and better.

The contest is open to middle school or high school students in New Mexico.  We're looking for radio scripts and TV storyboards for 30-second ads written by New Mexico youth, aimed at preventing tobacco use among young people.  We're particularly interested in ads aimed at low-income, Native American and/or LGBT youth, as well as storyboards & scripts in languages other than English.

The contest is sponsored by NMMLP with support from the New Mexico Department of Health's Tobacco Use Prevention & Control Program (TUPAC).  The deadline for entries is Dec. 14.  In January, we'll pick eight winners to receive $500 prizes. 

The radio and television spots will be produced next spring by youth producers at our community partners, KUNM-FM and Community Cable Access Channel 27.  If the Dept. of Health really likes the spots, and if they select one or more of them for statewide broadcast, the writer will get an additional $5,000!

For more info, complete contest rules, entry forms and more, visit www.talkback.nmmlp.org

POPULAR SMOKESCREEN GUIDE NOW AVAILABLE IN SPANISH

Created for readers of Spanish, Pantall a de humo: Como los agentes de publicidad enturbian la verdad invites middle and high school-level learners to explore what media literacy is by examining tobacco advertising in a fun and engaging print guide.   It has full color graphics and contains vocabulary about the ad biz.  The guide also features activities including a crossword puzzle, word search and quiz. It comes with a free teacher's guide that offers suggested answers to the questions and a key to the crossword puzzle. 

This activity guide comes from a major revision of our popular pamphlet first published in 2001.  In addition to the updated information, images and activities, we've redesigned the learning guide into a new, fold-out format. 

It supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12.