New Mexico Media Literacy Project | nmmlp.org

DECONSTRUCT THIS! New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website. What is the message this example is sending? What other important questions should you be asking about this advertisement? - see the ad - read a sample deconstruction - submit your deconstruction 10^th ANNUAL BAD AD CONTEST SEEKS SPONSORS The New Mexico Media Literacy Project will celebrate 10 years of youth calling out bad ads. We are looking for the perfect partner to help expand this great project. Since its inception in 1997, NMMLP has seen submissions for the 10^th Annual Bad Ad Contest increase each year. The contest serves as a way for students to showcase their deconstructions of bad ads. NMMLP would like to celebrate 10 years of this contest in grand fashion with an open invitation. If you are interested in helping NMMLP celebrate the 2007-08 Bad Ad Contest, please send your inquiries to badad@nmmlp.org or visit the website for more information. NMMLP does not accept support from Big Media or other like organizations. FREE SPIT TOBACCO RESOURCE AVAILABLE The New Mexico Media Literacy Project is excited to share our new spit tobacco resource that we've created. It's a multimedia CD entitled Hard to Swallow: Spit Tobacco Marketing. In addition to colorful magazine ads, movie clips and spit tobacco product images, Hard to Swallow contains discussion guides, two sample presentations and other printable resources for use in classes or trainings about tobacco education. This CD is appropriate to use with teens and adults in schools, clubs or community settings. Best of all, the materials are designed to be interactive and engaging. If you would like a free copy or know of an organization that might be interested in receiving this CD, please share our contact information with them. You may reach us at 505.828.3129 or by email. THE PROJECT OFFERS FREE SPANISH-LANGUAGE CD-ROM Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today. Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media so they can make more informed choices about their health. The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies. Questions & answers accompany each media example, highlighting the explicit and implied messages, the persuasion techniques used, and how the media example might influence a young person's health decisions. Produced by the New Mexico Media Literacy Project for the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC). SUBSCRIPTION OPTIONS Click here to subscribe if this was forwarded to you and you want to stay in touch. Click here to unsubscribe. We'll be sorry to see you go!		FEATURED PRODUCTS OFFERED IN NEW MONTHLY SALE
		The New Mexico Media Literacy Project now offers a monthly featured product at a discounted price. NMMLP is proud to feature the resource Media & the Medium CD-ROM. Media & the Medium is a new curriculum containing 37 lesson plans that teach students both technical and creative aspects of media making while integrating media literacy. Developed for all ages of learners in educational and community settings, the lessons help students deconstruct existing messages and understand the process of creating new media by using multimedia examples such as movie clips, TV commercials, songs, ads and photographs. This resource contains over 200 printable pages of lesson plans, internet articles, handouts, activity sheets and more than 65 media examples (TV commercials, songs, print ads, photographs, internet articles and news clips). This resource is available for the sale price of $69, which includes free domestic shipping.
		NMMLP TRAVELS AROUND THE NATION FOR MEDIA LITERACY
		New Mexico Media Literacy Project has been very visible in 2007. The Project has been and will be in attendance at several major conferences and its featured national speaker - Andrea Quijada - continues to present across the nation. Quijada will be doing a training for teachers in Helena, MT on August 21st and is scheduled to present in Aspen/Basalt, CO on Sept. 18-21. She will be joined by Omar Ahmed for a week-long training in Anchorage, AK starting September 23^rd. Christie McAuley will represent NMMLP at the Best of the West Conference on Sept. 5-6 in Phoenix, AZ. McAuley will be presenting on spit tobacco and free copies of Hard to Swallow: Spit Tobacco Marketing, one of The Project's many free resources, will be available. Also in September, Quijada will participate in the Rockwood Fellowship, which brings together key national and regional nonprofit executive directors and senior professionals to focus on a particular issue of national importance. Check back with NMMLP to see if we are coming to a community near you, or invite a speaker to your school, organization or community.
		NMMLP STAFFERS TAUGHT GIRLS' TOOLBOX THIS SUMMER
		This summer, Erica Hill, Jessica Lopez and Christie McAuley taught the media literacy portion of the Albuquerque Academy Girls' Toolbox class. The Girls' Toolbox class, part of Summer Academy, is a hands-on class for female students ages 12-14 from all around New Mexico that dedicates two weeks to each of the following topics: outdoor experiential education, relationships and conflict resolution, and media education. Students from the class, some already media literacy savvy, learned about commercial media messages that focus on body image, independent media and new technology such as myspace and YouTube. Students were inspired by hands-on activities to create counter ads with messages about body image, a song collage on the topic of beauty and self and a class zine on media literacy. However, perhaps the most exciting activity for many of the students was the culminating project: students creating their own digital stories using storyboards and scripts they had developed along with video cameras and their own voices.
		*POPULAR SMOKESCREEN* GUIDE NOW AVAILABLE IN SPANISH**
		Created for readers of Spanish, Pantall a de humo: Como los agentes de publicidad enturbian la verdad invites mid-and high school level learners to explore what media literacy is by examining tobacco advertising in a fun and engaging print guide. It has full color graphics and contains vocabulary and a cross word puzzle about the ad biz. Comes with a free teacher's guide that offers suggested answers to the questions and a key to the crossword puzzle. This activity guide comes from a major revision of our popular pamphlet first published in 2001. In addition to the updated information, images and activities, we've redesigned the learning guide into a new, fold-out format. It supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12.

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