New Mexico Media Literacy Project | nmmlp.org

DECONSTRUCT THIS! New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website. What is the message this example is sending? What other important questions should you be asking about this advertisement? - see the ad - sample deconstruction - submit your deconstruction This topic is also covered on The Project's new DVD-ROM resource Challenging the Debt Industry. FREE SPIT TOBACCO RESOURCE AVAILABLE The New Mexico Media Literacy Project is excited to share our new spit tobacco resource that we've created. It's a multimedia CD entitled Hard to Swallow: Spit Tobacco Marketing. In addition to colorful magazine ads, movie clips and spit tobacco product images, Hard to Swallow contains discussion guides, two sample PowerPoint presentations and other printable resources for you to use in classes or trainings about tobacco education. This CD is appropriate to use with teens and adults in schools, clubs or community settings. Best of all, the materials are designed to be interactive and engaging. If you would like a free copy or know of an organization that might be interested in receiving this CD, please share our contact information with them. You may reach us at 505.828.3129 or by email THE PROJECT OFFERS FREE SPANISH-LANGUAGE CD-ROM Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today. Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media so they can make more informed choices about their health. The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies. Questions & answers accompany each media example, highlighting the explicit and implied messages, the persuasion techniques used, and how the media example might influence a young person's health decisions. Produced by the New Mexico Media Literacy Project for the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC). REVISED SMOKE SCREEN ACTION GUIDE AVAILABLE New Mexico Media Literacy Project just added a new teaching resource to our list of products! Smoke Screen: How Advertisers Cloud the Truth is a major revision of our popular pamphlet first published in 2001. In addition to the updated information, images and activities, we've redesigned the learning guide into a new, fold-out format. Smoke Screen supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12. Order online or call 505-828-3129. SUBSCRIPTION OPTIONS Click here to subscribe if this was forwarded to you and you want to stay in touch. Click here to unsubscribe. We'll be sorry to see you go!		NMMLP END OF THE FISCAL YEAR SALE ENDS ON JUNE 30TH
		New Mexico Media Literacy Project is having its annual End of the Fiscal Year Sale, which ends June 30, 2007. The sale offers the chance to BUY any two products and get the third one FREE! (Lowest price item is free) Sale is not available to authorized resellers, nor can it be combined with any other discount. We are also offering FREE DOMESTIC SHIPPING! (USPS First Class or Media Mail). Expedited and international shipping available for additional charge. Please call 505-828-3129 for more information.
		TOBACCO TALK BACK CONTEST WINNERS ANNOUNCED
		Last fall, hundreds of New Mexico youth entered the Talk Back to Big Tobacco! Script & Storyboard Contest sponsored by NMMLP. They wrote original radio scripts and TV storyboards for youth-oriented tobacco prevention messages. We chose eight winners (four radio scripts and four TV storyboards) to win $500 cash prizes. This spring, youth producers at KUNM 89.9 FM and Albuquerque Community Access Channel 27 created radio and TV spots from the winning entries. NMMLP is distributing the completed spots to schools, community health organizations and tobacco prevention programs across the state, and they're now available online. Visit the website to preview the winning spots and post your comments! This project is funded by the New Mexico Department of Health's Tobacco Use Prevention and Control Program (TUPAC).
		GET ACTIVE AND HELP SUPPORT LOCAL INDEPENDENT MEDIA
		The proposed sale of Santa Fe's FM commercial radio stations, KBAC 98.1, KWRP 101.5, and KLBU 102.9, to Hutton Broadcasting, is a continuing trend of media consolidation across the nation once again hitting Santa Fe. These proposed transactions would leave not a single locally owned independent commercial FM in Santa Fe. While Hutton Broadcasting may not be a large conglomerate like Clear Channel, the effect of their business acquisitions would be similar, if not more impactful, as these transactions would create the largest media consolidation in Santa Fe. Hutton Broadcasting (a corporation registered in Vero Beach., FL), is attempting to place 5 stations under one roof. 4 FM stations, KBAC, KWRP, KLBU, KQBA with 1 AM station KVSF and there is possibility of one more, KTRC, which would be the maximum allowed in this market by current FCC standards. Get the word out and support independent media! Nationally, the FCC has announced that it is opening a one-time-only 7-day window to apply for FREE non-commercial FM radio station licenses in October 2007. This is the once-in-a-lifetime opportunity to start community-owned radio stations. These frequencies are worth millions of dollars if you were to buy one, but are free during the seven-day application window. Get involved by getting the word out, and organizing with others to make sure someone applies for a radio station license. Nonprofit groups such as Prometheus Radio Project, the National Federation of Community Broadcasters, Pacifica Radio, and Common Frequency are all working to help people apply. E-mail info@commonfrequency.org to get started.
		NEW NMMLP RESOURCE CHALLENGES THE DEBT INDUSTRY
		Challenging the Debt Industry (Cómo Desafiar a la Industria de Deudas en español) is NMMLP's new multimedia resource which combines media literacy with financial education. Using this DVD-ROM, you can learn about credit card debt, payday loans, title loans, rent-to-own and the advertising of these industries. This DVD-ROM is designed for use in a classroom or with a community group to teach others about the connections between media, consumerism and predatory lending. Thanks to a grant from the New Mexico McCune Foundation, this resource is available for free to NM residents through June 30, 2007 and residents outside of New Mexico can purchase it online at www.nmmlp.org or by calling 505-828-3129.