New Mexico Media Literacy Project | nmmlp.org

DECONSTRUCT THIS! New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website. What is the message this example is sending? What other important questions should you ask about this advertisement? This month's deconstruction features the winning entry in the high school division submitted by Allison Ayotte of Arrowhead Union High School in Hartland, Wisconsin for the Ninth Annual Bad Ad Contest. The submission was sponsored by teacher Terri Carnell. FREE SPIT TOBACCO RESOURCE AVAILABLE The New Mexico Media Literacy Project is excited to share our new spit tobacco resource that we've created. It's a multimedia CD entitled Hard to Swallow: Spit Tobacco Marketing. In addition to colorful magazine ads, movie clips and spit tobacco product images, Hard to Swallow contains discussion guides, two sample PowerPoint presentations and other printable resources for you to use in classes or trainings about tobacco education. This CD is appropriate to use with teens and adults in schools, clubs or community settings. Best of all, the materials are designed to be interactive and engaging. If you would like a free copy or know of an organization that might be interested in receiving this CD, please share our contact information with them. You may reach us at 505.828.3129 or by email THE PROJECT OFFERS FREE SPANISH-LANGUAGE CD-ROM Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today. Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media so they can make more informed choices about their health. The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies. Questions & answers accompany each media example, highlighting the explicit and implied messages, the persuasion techniques used, and how the media example might influence a young person's health decisions. Produced by the New Mexico Media Literacy Project for the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC). REVISED SMOKE SCREEN ACTION GUIDE AVAILABLE New Mexico Media Literacy Project just added a new teaching resource to our list of products! Smoke Screen: How Advertisers Cloud the Truth is a major revision of our popular pamphlet first published in 2001. In addition to the updated information, images and activities, we've redesigned the learning guide into a new, fold-out format. Smoke Screen supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12. Order online or call 505-828-3129. SUBSCRIPTION OPTIONS Click here to subscribe if this was forwarded to you and you want to stay in touch. Click here to unsubscribe. We'll be sorry to see you go!		SPACES AVAILABLE FOR SUMMER 2007 CATALYST INSTITUTE!
		New Mexico Media Literacy Project is still accepting out-of-state applications for the Summer 2007 Catalyst Institute to be held July 23-26, on the beautiful natural campus of Albuquerque Academy. Each Catalyst Institute is limited to 30 attendees. NMMLP is pleased to announce that the summer session will feature The Praxis Project Executive Director Makani Themba-Nixon as the guest speaker. The Catalyst Institute offers an intensive four-day training experience in media literacy concepts and skills. NMMLP staff and guest speakers lead participants in workshops, exercises, video screenings and discussions designed to deepen understanding of media issues and provide a solid foundation for media activism. The Catalyst Institute is ideal for teachers, health professionals, community activists and others who want to make a difference. We encourage you to register online at www.nmmlp.org. If you need more information on how to register, please e-mail or call us at 505-828-3129.
		SAVE THE DATE - FISCAL YEAR END SALE BEGINS ON JUNE 1ST
		New Mexico Media Literacy Project is having its annual Fiscal Year End Sale, which will begin June 1, 2007. The sale offers the chance to BUY any two products and get the third one FREE! (Lowest price item is free) We are also offering FREE DOMESTIC SHIPPING! (USPS First Class or Media Mail). Expedited and international shipping available for additional charge. Please call 505-828-3129 for more information. Sale is not available to authorized resellers, nor can it be combined with any other discount. Sale ends June 30, 2007.
		NEW NMMLP RESOURCE CHALLENGES THE DEBT INDUSTRY
		Challenging the Debt Industry (Cómo Desafiar a la Industria de Deudas en español) is NMMLP's new multimedia resource which combines media literacy with financial education. Using this DVD-ROM, you can learn about credit card debt, payday loans, title loans, rent-to-own and the advertising of these industries. This DVD-ROM is designed for use in a classroom or with a community group to teach others about the connections between media, consumerism and predatory lending. Thanks to a grant from the New Mexico McCune Foundation, this resource is available for free to NM residents through June 30, 2007 and residents outside of New Mexico can purchase it online at www.nmmlp.org or by calling 505-828-3129.
		FCC OPENS WINDOW FOR COMMUNITY RADIO OWNERSHIPS
		The FCC has announced that it is opening a one-time-only 7-day window to apply for FREE non-commercial FM radio stations in October 2007. This is the once-in-a-lifetime opportunity to start community-owned radio stations. These frequencies are worth millions of dollars if you were to buy one, but are free during the seven-day application window. For the last two years a group of local residents have been meeting regularly to start such a community radio station for Silver City and the Gila and Mimbres watersheds. This is a chance to bring community radio to Southwest New Mexico. The purpose over these last two years is the oft expressed need to fill a void in our community. Gila/Mimbres Community Radio will create endless opportunities for sharing information, providing entertainment, and connecting our diverse local cultures, needs and interests. Get involved by getting the word out, and organizing with others to make sure someone applies for a radio station. Nonprofit groups such as Prometheus Radio Project, the National Federation of Community Broadcasters, Pacifica Radio, and Common Frequency are all working to help people apply. E-mail info@commonfrequency.org to get started.