New Mexico Media Literacy Project | nmmlp.org

DECONSTRUCT THIS! New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website. What is the message this example is sending? What other important questions should you be asking about this advertisement? - see the ad - sample deconstruction - submit your deconstruction Watch for next month's deconstruction, which will feature a winning entry from the Ninth Annual Bad Ad Contest. NMMLP ON THE 2007 CONFERENCE CIRCUIT New Mexico Media Literacy Project will be very visible in 2007. The Project will be in attendance at several major conferences and its featured national speaker - Andrea Quijada - will be presenting across the nation. Quijada will also be presenting at the 3rd National Lesbian, Gay, Bisexual, Transgender and Intersex Health Summit in Philadelphia on March 14-18 and in Boston, MA for Women, Action & the Media 2007 on March 30-April 1. "It's a Drag: Smoking in the LGBT Community" is a panel discussion that will feature Quijada along with Rebecca Dakota, James Padilla, and Kenneth Winfrey at the New Mexico Public Health Association Annual Conference in Albuquerque on April 4th. NMMLP and Quijada will also be at the National Media Education Conference, hosted by Alliance for Media Literate America, in St. Louis, MO on June 22-26. Check with NMMLP to see if we are coming to a community near you … or invite a speaker to your school, organization or community. THE PROJECT OFFERS FREE SPANISH-LANGUAGE CD-ROM Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today. Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media so they can make more informed choices about their health. The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies. Questions & answers accompany each media example, highlighting the explicit and implied messages, the persuasion techniques used, and how the media example might influence a young person's health decisions. Produced by the New Mexico Media Literacy Project for the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC). REVISED SMOKE SCREEN ACTION GUIDE AVAILABLE New Mexico Media Literacy Project just added a new teaching resource to our list of products! Smoke Screen: How Advertisers Cloud the Truth is a major revision of our popular pamphlet first published in 2001. In addition to the updated information, images and activities, we've redesigned the learning guide into a new, fold-out format. Smoke Screen supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12. Order online or call 505-828-3129. SUBSCRIPTION OPTIONS Click here to subscribe if this was forwarded to you and you want to stay in touch. Click here to unsubscribe. We'll be sorry to see you go!		*HARD TO SWALLOW: SPIT TOBACCO MARKETING*
		The New Mexico Media Literacy Project is excited to share our new spit tobacco resource that we've created. It's a multimedia CD entitled Hard to Swallow: Spit Tobacco Marketing. In addition to colorful magazine ads, movie clips and spit tobacco product images, Hard to Swallow contains discussion guides, two sample PowerPoint presentations and other printable resources for you to use in classes or trainings about tobacco education. This CD is appropriate to use with teens and adults in schools, clubs or community settings. Best of all, the materials are designed to be interactive and engaging. If you would like a copy or know of an organization that might be interested in receiving this CD, please share our contact information with them. You may reach us at 505.828.3129 or by email at nmmlp@nmmlp.org.
		SAVE THE DATE: 2007 FAME AND SHAME AWARDS
		Did you know that 80% of recent Hollywood movies portray smoking, including half of all G-rated movies? For decades, tobacco companies secretly paid Hollywood studios, producers, directors and stars to include smoking in their movies. This practice is now prohibited, yet there's even more smoking in Hollywood movies today than there was 20 years ago. Recent research proves that exposure to on-screen smoking is the primary cause of youth smoking. In response, health advocates and media activists have launched the Smoke Free Movies campaign to get smoking out of youth rated (G, PG and PG-13) movies. On April 14, the New Mexico Media Literacy Project and New Mexico Voices for Children will present the 2007 Fame & Shame Awards at the historic KiMo Theatre in Downtown Albuquerque. The fame goes to the New Mexico youth who have been nominated for the Youth Kicking Tobacco's Butt Advocate of the Year Award. The shame belongs to the Hollywood celebrities who promote youth tobacco use by smoking on screen. Join youth tobacco prevention advocates from around the state in a glamorous awards show, complete with red carpet, limos and fabulous gowns! It's a lot of fun, and an unforgettable educational experience. See what happened at the 2006 Fame & Shame Awards.
		ARE YOU INTERESTED IN THE GLOBAL YOUTH VILLAGE?
		Looking to develop your international appeal, or want an exciting professional development opportunity? Then join the international staff team at the Global Youth Village. Every summer since 1979, a dynamic learning environment emphasizes experiential learning and challenges young people and staff to turn cross-cultural theory and skills into practical action. This year 60 youths (ages 13-18) and 25 staff from around the world will participate. Workshops address issues concerning young people today, such as war and peace, distribution of world resources, prejudice, and the effects of media and other social pressures. Cultural programming and cooperative living help participants learn to respect differences and discover similarities that transcend cultural, religious, political, and language barriers. Positions are open for teachers / trainers (international relations/political science, media literacy, conflict resolution/prejudice reduction), cabin counselors, program specialists (arts & crafts, life guarding, rock climbing, computer lab management, etc.). The event takes place July 5 - August 7, 2007. All positions are residential and include housing and meals, plus a modest salary. Visit the Global Youth Village website to read more and apply. Contact Leila Baz, Staff Director if you have further questions.
		REGISTER NOW FOR SUMMER 2007 CATALYST INSTITUTE!
		New Mexico Media Literacy Project is now accepting applications for the Summer 2007 Catalyst Institute to be held July 23-26, on the beautiful natural campus of Albuquerque Academy. Each Catalyst Institute is limited to 30 attendees. NMMLP is pleased to announce that the summer session will feature The Praxis Project Executive Director Makani Themba-Nixon as the guest speaker. The Catalyst Institute offers an intensive four-day training experience in media literacy concepts and skills. NMMLP staff and guest speakers lead participants in workshops, exercises, video screenings and discussions designed to deepen understanding of media issues and provide a solid foundation for media activism. The Catalyst Institute is ideal for teachers, health professionals, community activists and others who want to make a difference. We encourage you to register online at www.nmmlp.org. If you need more information on how to register, please e-mail or call us at 505-828-3129.