New Mexico Media Literacy Project | nmmlp.org

DECONSTRUCT THIS! New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website. What is the message this example is sending? What other important questions should you be asking about this advertisement? - see the ad - sample deconstruction - submit your deconstruction This topic is also covered on The Project's brand new DVD-ROM resource Challenging the Debt Industry. NMMLP ON THE 2007 CONFERENCE CIRCUIT New Mexico Media Literacy Project will be very visible in 2007. The Project will be in attendance at several major conferences and its featured national speaker - Andrea Quijada - will be presenting across the nation. Quijada will also be presenting at the 3rd National Lesbian, Gay, Bisexual, Transgender and Intersex Health Summit in Philadelphia on March 14-18 and in Boston, MA for Women, Action & the Media 2007 on March 30-April 1. NMMLP and Quijada will also be at the National Media Education Conference, hosted by Alliance for Media Literate America, in St. Louis, MO on June 22-26. Check back with NMMLP to see if we are coming to a community near you … or invite a speaker to your school, organization or community. *MEDIA REFORM COMES OF* *AGE* - BY KEVIN HOWLEY As veteran journalist Bill Moyers noted during his keynote address, media reform was considered "a fool's errand" not long ago. No more. Frustrated by a media system that is neither responsible nor accountable to the public, a diverse cross-section of Americans has mobilized to create a democratic media system. Over the course of three days, conference participants addressed a host of issues, from media consolidation and the attendant decline in localism, to rampant commercialization and the deterioration of journalistic standards. More than this, attendees put Big Media on notice. The ranks of the media reform movement are swelling and change is in the air. More than 3,000 concerned citizens - community organizers, working journalists, educators and policy analysts - met at The National Conference for Media Reform, hosted by Free Press, in Memphis, TN on January 12-14. The third meeting of its kind in as many years, this year's conference signaled the movement's coming of age. If you want to be part of that change, get informed and get involved. Here are five steps you can take toward building a better media system. Read more of Howley's article. NOTE: New Mexico Media Literacy Project was one of the many organizations that exhibited and presented at the conference this year. REVISED SMOKE SCREEN ACTION GUIDE AVAILABLE New Mexico Media Literacy Project just added a new teaching resource to our list of products! Smoke Screen: How Advertisers Cloud the Truth is a major revision of our popular pamphlet first published in 2001. In addition to the updated information, images and activities, we've redesigned the learning guide into a new, fold-out format. Smoke Screen supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12. Order online or call 505-828-3129. SUBSCRIPTION OPTIONS Click here to subscribe if this was forwarded to you and you want to stay in touch. Click here to unsubscribe. We'll be sorry to see you go!		REGISTER NOW FOR SPRING 2007 CATALYST INSTITUTE!
		There's still time to register for the New Mexico Media Literacy Project's Spring 2007 Catalyst Institute to be held March 27-30, on the beautiful natural campus of Albuquerque Academy. NMMLP is happy to announce that award-winning video artist T. Foley will be the guest speaker for the Spring 2007 Catalyst Institute. Foley is the Director of the Media Arts Lab at Pittsburgh Filmmakers. Each Catalyst Institute is limited to 30 attendees. There are some remaining spots open for the spring session and we are currently accepting applications for the summer session, which will feature The Praxis Project Executive Director Makani Themba-Nixon as the featured speaker. Held twice a year, the Catalyst Institute offers an intensive four-day training experience in media literacy concepts and skills. NMMLP staff and guest speakers lead participants in workshops, exercises, video screenings and discussions designed to deepen understanding of media issues and provide a solid foundation for media activism. The Catalyst Institute is ideal for teachers, health professionals, community activists and others who want to make a difference. We encourage you to register online at www.nmmlp.org. If you need more information on how to register, please call us at 505-828-3129 or e-mail catalyst@nmmlp.org
		TALK BACK CONTEST WINNERS ARE ANNOUNCED
		We have winners! Four radio scripts and four TV storyboards have been selected as winners in the Talk Back to Big Tobacco! Script & Storyboard Contest. Over 200 New Mexico youth (age 12-18) entered the contest, submitting 171 original scripts and storyboards for 30-second radio and TV ads aimed at preventing tobacco use among young people. The contest is sponsored by NMMLP, with support from the New Mexico Department of Health's Tobacco Use Prevention & Control Program (TUPAC). The authors of each winning entry receive a cash prize of $500. The complete list of winners and the winning scripts and storyboards are posted online. The winning spots will be produced this spring by youth producers at our community partners, KUNM-FM and Community Cable Access Channel 27. They'll premiere at the Fame & Shame Awards at the KiMo Theatre in Downtown Albuquerque on April 14. For more info, visit www.talkback.nmmlp.org.
		SAVE THE DATE: 2007 FAME AND SHAME AWARDS
		Did you know that 80% of recent Hollywood movies portray smoking, including half of all G-rated movies? For decades, tobacco companies secretly paid Hollywood studios, producers, directors and stars to include smoking in their movies. This practice is now prohibited, yet there's even more smoking in Hollywood movies today than there was 20 years ago. Recent research proves that exposure to on-screen smoking is the primary cause of youth smoking. In response, health advocates and media activists have launched the Smoke Free Movies campaign to get smoking out of youth rated (G, PG and PG-13) movies. On April 14, the New Mexico Media Literacy Project and New Mexico Voices for Children will present the 2007 Fame & Shame Awards at the historic KiMo Theatre in Downtown Albuquerque. The fame goes to the New Mexico youth who have been nominated for the Youth Kicking Tobacco's Butt Advocate of the Year Award. The shame belongs to the Hollywood celebrities who promote youth tobacco use by smoking on screen. Join youth tobacco prevention advocates from around the state in a glamorous awards show, complete with red carpet, limos and fabulous gowns! It's a lot of fun, and an unforgettable educational experience. See what happened at the 2006 Fame & Shame Awards.
		THE PROJECT OFFERS FREE SPANISH-LANGAUGE RESOURCE
		Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today. Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media, so they can make more informed choices about their health. The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies. Questions & answers accompany each media example, highlighting the explicit and implied messages, the persuasion techniques used, and how the media example might influence a young person's health decisions. Produced by the New Mexico Media Literacy Project for the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC).