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What is the message this example is sending? What other important questions should you be asking about this advertisement?
NMMLP CONFERENCE CIRCUIT
New Mexico Media Literacy Project will be very visible in 2007. The Project will be in attendance at several major conferences and its featured national speaker - Andrea Quijada - will be presenting across the nation.
The kit proposes a prototype of media education curriculum for the basic qualification of secondary school teachers, but it also extends its modular approach and key concepts (production, language, representation, public) to adults outside the school system, be they parent, media professional or decision-maker. In addition to a teachers' manual and accompanying students' handbook, the kit also contains a manual for parents as well as a handbook on ethical relations with professionals and one on internet literacy.
REVISED SMOKE SCREEN ACTION GUIDE AVAILABLE
Smoke Screen: How Advertisers Cloud the Truth is a major revision of our popular pamphlet first published in 2001. In addition to the updated information, images and activities, we've redesigned the learning guide into a new, fold-out format.
Smoke Screen supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12.
SAVE THE DATE
The 2007 Fame & Shame Awards will take place on April 14, 2007 at the historic KiMo Theatre in downtown
Albuquerque
.
The fame goes to the
New Mexico
youth who have been nominated for the Youth Kicking Tobacco's Butt Advocate of the Year Award. The shame belongs to the
Hollywood
celebrities who promote youth tobacco use by smoking on screen.
Join youth tobacco prevention advocates from around the state in a glamorous awards show, complete with red carpet, limos and fabulous gowns! It's a lot of fun, and an unforgettable educational experience.
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ANNUAL HOLIDAY
SALE
EXTENDED THROUGH JANUARY 25TH
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New Mexico Media Literacy Project has extended its annual Holiday Sale through the end of the month. The sale offers the chance to BUY any two products and get the third one FREE! (Lowest price item is free)
Sale
is not available to authorized resellers, nor can it be combined with any other discount.
We are also offering FREE DOMESTIC SHIPPING! (USPS First Class or Media Mail). Expedited and international shipping available for additional charge. Please call 505-828-3129 for more information.
Sale
ends January 25th, 2007.
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REGISTER
NOW
FOR SPRING 2007 CATALYST INSTITUTE!
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Each Catalyst Institute is limited to 30 attendees - 15
New Mexico
residents and 15 out-of-state applicants.
Held twice a year, the Catalyst Institute offers an intensive four-day training experience in media literacy concepts and skills. NMMLP staff and guest speakers lead participants in workshops, exercises, video screenings and discussions designed to deepen understanding of media issues and provide a solid foundation for media activism. The Catalyst Institute is ideal for teachers, health professionals, community activists and others who want to make a difference.
We encourage you to register online at www.nmmlp.org. If you need more information on how to register, please call us at 505-828-3129 or e-mail catalyst@nmmlp.org
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THE PROJECT OFFERS FREE SPANISH-LANGAUGE RESOURCE
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Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today. Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media, so they can make more informed choices about their health.
The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies. Questions & answers accompany each media example, highlighting the explicit and implied messages, the persuasion techniques used, and how the media example might influence a young person's health decisions.
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YOUR INVITED: CHALLENGING THE DEBT INDUSTRY SCREENING
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Challenging the Debt Industry (Cómo Desafiar a la Industria de Deudas en español) is NMMLP's new multimedia resource which combines media literacy with financial education.
You can pick up a free copy of the DVD-ROM at the upcoming screening on January 31st, 2007 at the
University
of
New Mexico
- an event co-sponsored by the Women's Resource Center at UNM. Check our website for more details.
Using this DVD-ROM, you can learn about credit card debt, payday loans, title loans, rent-to-own and the advertising of these industries. This DVD-ROM is designed for use in a classroom or with a community group to teach others about the connections between media, consumerism and predatory lending.
Challenging the Debt Industry includes a 38-minute video documentary, over 60 media examples on credit cards, loans, consumerism, etc., educational resources such as lesson plans, graphs, a discussion guide for each video chapter and handouts. The video documentary, classroom resources, several media examples and DVD menus are also available in Spanish.
Thanks to a grant from the New Mexico McCune Foundation, this resource is available for free to NM residents through June 30, 2007 and residents outside of
New Mexico
can purchase it online at www.nmmlp.org or by calling 505-828-3129.
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